Management Team
Keith Osborne
HND Leisure management - Sales Manager
Keith Osborne is a seasoned professional with over 25 years of experience in senior leadership roles. As the current Head of Sales, he specialises in creating custom mental health wellbeing solutions for businesses. His industry knowledge and expertise make him a valuable asset in crafting effective strategies tailored to each company's unique needs.
Before taking on his current role, Keith spent most of his career in the leisure industry, owning and directing businesses. His decision to diversify in 2022 allowed him to explore a new industry and showcase his adaptable skills. Keith is known for his results oriented approach, and he thrives in building mutually beneficial relationships.
Outside of work, Keith is a British Triathlon coach and an avid sports enthusiast. He enjoys triathlon, golf, and maintaining a fit lifestyle. He also has an interest in cooking and dreams of participating in Master Chef. Keith is also a fan of Volkswagen camper vans.
On a personal note, Keith has been happily married for 25 years and is a proud father of two grown children, aged 23 and 25. His varied interests and commitment to his family and career make him a well-rounded individual.
Melissa Barnes
BA (Hons) Sociology & Criminology - Head of Quality & Process
Melissa joined Care first in 2014 as a Key Contract Service Manager and has developed extensive experience in a variety of sectors specialising in NHS Trusts, Education, Group Income Protection, and Local Authorities, as well as managing many of our key Broker accounts.
With a key focus on our quality standards, process driven user experiences and business development; Melissa was appointed as Care first’s Quality and Process Audit Manager in 2019, a role which included full audits of our operational and clinical processes, the development and implementation of new innovative service elements and platforms, as well as designing and launching a new CRM system and imbedding this within our business functions.
Melissa is now Head of Quality and Process with a particular focus on the integrity of processes and procedures across the business operations of Care first, compliance, project management and bespoke work for our Customer organisations.
Delivering the service
Our Service Managers, Telephone Counsellors, Information Specialists and Consultants are all permanent staff who, together with our Associate Counsellors, are trained, managed and clinically supervised by Care first.
Online Health, Fitness, Diet and Lifestyle Management for employees.
Care first is a proud member of EAPA UK, the world’s largest, oldest, and most respected membership organisation for employee assistance professionals.